design - Aduke The experience
A different approach to user personas that focuses / zooms in on the storytelling, getting not just the tidbits but more info about the character beyond her needs / wants as it relates to the digital task she’s completing. It signifies a shift in experience design, from simple demographics to psychograpics, to create an actionable persona. Here, the user persona comes alive and we understand not just their user journey as it pertains to the task at hand, but their values, the “why” that brought them here {to the service} in the first place.
Enter: Aduke - A traveling artist in search of inspiration / reflection / representation. Been looking for afro-minimalist / content creator and visual artist trying to pull together inspiration for an exhibition.
*Insert vid here
In this case, the user's needs are communicated via a script, while they are in their natural habitat. This is reminiscent of combing through Tik Tok comment sections or observing a driver instead of asking them questions during UX research. Bringing alive a user, so that it feels like a script. An ode to chatbots, and generative AIs and the ways humans and computers will interact moving forward: A more personable human computer interaction.
in these moments
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
We’re proud of what we've built and are excited about what comes next as we move beyond what’s possible today.
We’re proud of what we've built and are excited about what comes next as we move beyond what’s possible today.
We’re proud of what we've built and are excited about what comes next as we move beyond what’s possible today.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
in these moments
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.